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YOUR EXPERT MASTERCLASS SESSIONS


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Your expert masterclass sessions


Day 1

Derek Doepker


The "ASPIRE" Method: Your Guide to the Essential Elements of Successful Book Marketing

In this Fiction Marketing Academy masterclass session, Derek Doepker shares the unique method he has come up with in order to successfully market any type of book. The "ASPIRE" method includes 6 specific elements all authors need in their book marketing, and in this session Derek walks us through each one of them step by step. 

Sandra Beckwith


How to Get Reader Reviews the Fast (and Ethical) Way

Getting reader reviews is an essential foundation upon which all successful book marketing is built. In this Fiction Marketing Academy masterclass session, Sandra Beckwith dives deep into topics such as where to find reviewers, how to get readers to review your book, why reviews on Amazon are so important and even how to deal with 1-star reviews.

Kirsten Oliphant


How to Build and Grow Your Author Platform to Find New Readers and Sell More Books

In this Fiction Marketing Academy masterclass session, Kirsten Oliphant and Brian examine the various parts that make up a successful author platform. Kirsten offers super-actionable advice on how to grow your readership and presence online, all by avoiding the most common mistakes first-time novelists often make.  

Beth Barany


How to Draft Your Author Branding Statement

In this Fiction Marketing Academy presentation, Beth Barany delivers an 'interactive' workshop where she walks us through how to draft your unique and compelling author branding statement from absolute scratch. 

Audrey Hughey


Building Your Six-Month Marketing Plan

In this Fiction Marketing Academy masterclass session, Audrey Hughey delivers a presentation on how to plan your next six months as an author, what to focus on and how to pinpoint your priorities when it comes to your writing business. 


**A newer version of Audrey's session is being recorded. It will be emailed to all attendees when ready**

Jesse Krieger


How to Attract Publishers & Loyal Readers Alike with a Pre-Launch Campaign

Is it possible to create buzz around your book and gather a large number of readers, all before the book even launches? In this Fiction Marketing Academy masterclass session, Jesse Krieger explains how to run a successful pre-launch campaign and how his company is revolutionising the publishing process.

Day 2

Derek Murphy


Unconventional List-Building Tactics to Grow your Fan-Base (Even if you're Starting from Scratch)

Email is the key element when it comes to the channels you can use to market your novel(s). Derek Murphy has tested countless tactics and strategies to grow his list of readers, and in this Fiction Marketing Academy masterclass session, he shares his most successful (and often unconventional) methods. 

Kevin Tumlinson


Why Content Marketing is Great for Fiction Writers and How You Should Use it Effectively

Content marketing is practically a must for non-fiction authors, but very few writers use it as a way to promote their fiction. In this Fiction Marketing Academy masterclass session, Kevin Tumlinson shares the unique ways in which he leverages various types of content to sell more novels. 

Clayton Noblit


Promotion Sites: Your Secret Weapon to Success

Promotion sites, book blogs, promo blogs: whatever you call them, these sites need to be a key part in your marketing strategy. In this Fiction Marketing Academy masterclass presentation, Clayton Noblit walks us through all there is to know about promo sites: why, when and how you should use them to maximise exposure of your novels. 

Michael La Ronn


Writing to Market, Minimum Viable Products and Meeting Readers' Expectations

In this Fiction Marketing Academy masterclass session, Michael La Ronn shares the ins and outs of his unique 'minimum viable product' tactic, through which he was able to break into a new genre from absolute scratch, build a new readership and successfully market his series starter. 

Evan Gow


List Building, Audience Engagment and the Power of Cross-Promotions to Supercharge Your Marketing

In this Fiction Marketing Academy masterclass session, StoryOrigin creator Evan Gow walks us through how to keep reader engagement high as you start and grow your email list. Evan also shares why cross-promotions are so powerful and how they can revolutionise your book's exposure.

John Tighe


Maximise Your Kindle Royalties, Rapidly Build Your Author Platform and Sell More Books

In this Fiction Marketing Academy masterclass session, John Tighe explores the ways in which one novel can lead to multiple streams of income. Through a 10-step checklist, John also uncovers the often overlooked ways in which you can increase your royalties even if you have only published one book.

Jesse Tevelow


Launching "With a Bang": How to Orchestrate the Perfect Launch for Your Novel

A well-orchestrated launch is essential if you want your books to hit the stores 'with a bang'. In this Fiction Marketing Academy masterclass session, Jesse Tevelow holds nothing back and guides us through the steps he uses to launch books for multiple six-figure authors. 

Day 3

Alex Newton


How to Use Book Market Data for Higher Profits

When it comes to collecting, analyzing and sharing data, Alex Newton of K-Lytics is second to none. In this Fiction Marketing Academy masterclass session, Alex shares invaluable insights on how to properly use and interpret data from the Kindle store to supercharge your book marketing.

Ryan Zee


Email Marketing 101: How to Successfully Grow and Engage Your Newsletter List

In this Fiction Marketing Academy masterclass session, Ryan Zee of BookSweeps speaks from 'in the trenches' and goes through the advantages of still relying on email to sell more books in 2020 and beyond. Ryans also sheds light on the best ways for authors to use giveaways, list-building 'events' and list swaps. 

Matt Stone


The 10 Commandments of Great Book Cover Design

Matt Stone founded 100Covers only a couple years ago and the company is on pace to do more than 1,350 book covers in 2020 alone. In this Fiction Marketing Academy masterclass session, Matt distils all he has learned about book-cover design into 10 simple yet powerful 'commandments' every self-published author should keep in mind to make sure their novel is packaged in a professional and compelling way. 

Adam Croft


TBC

TBC

Ricardo Fayet


Boosting your visibility on non-Amazon retailers: decrypting the Apple Books, Google Play, & Kobo store algorithms

In this Fiction Marketing Academy presentation, Reedsy co-founder Ricardo Fayet shares his latest research on how to win visibilty (and sales) on non-Amazon retailers. Much research has been done to understand the inner workings of the Amazon algorithm, yet no-one (until now) has ever tried to 'decrypt' how the 'wide' stores really work. 

Elana Johnson


Rapid Releasing: the Ultimate Strategy for Indie Fiction Authors?

USA Today bestseller Elana Johnson has tried it all when it comes to rapid releasing. At one point, she was publishing a book a week! In this Fiction Marketing Academy masterclass session, Elana examines the pros and cons of this approach and how it can be a game-changer if implemented in the right way.

Kris Kennedy


Writing Faster and Crafting a Book Your Readers Will Love with the "Turning Points" Method

A poorly written book is virtually impossible to market. That's why in this Fiction Marketing Academy presentation, Kris Kennedy walks us through her very own "turning points method", which allows you to craft better stories (faster) that are exactly what your target readers are waiting for.

Day 4

Joanna Penn


Audio for Authors: How to Use Podcasting, Audiobooks and Voice Technologies to Market Your Novels

It's not secret that audio is the future in many aspects of our life. In this Fiction Marketing Academy masterclass session, Joanna Penn explains the many ways in which authors can leverage audio to broaden their reach and market their books.

Thomas Umstattd Jr.


How to Leverage the Power of Podcasting as a Novelist

In this Fiction Marketing Academy presentation, veteran podcaster and author Thomas Umstattd is on a mission to bust the myths about podcasting only being beneficial to non-fiction authors. Podcasting is great for novelists in numerous ways, all of which are examined in-depth in Thomas's talk.

Corey Alderin


Creating Killer Graphics And Marketing Assets for Your Novel(s)

Succesful book marketing requires a range of skills many authors simply don't have the time to master. One of them is graphic design, which is essential to create digital assets writers can use in their marketing. In this Fiction Marketing Academy masterclass session, Corey Alderin gives us a demo of BookBrush, a new software that makes creating book-related graphics a breeze.

Alexa Bigwarfe


How to Ensure You Sell More Books at Launch and Beyond

In this Fiction Marketing Academy masterclass session, Alexa Bigwarfe delivers a presentation on how to guarantee sales at launch and make your book 'sticky' in the rankings. This masterclass takes us through the essential steps authors need to take as they build a 'selling machine': their platform! With practical examples and actionable processes, this is one session you don't want to miss!

Mark Lefebvre


Leveraging Short Fiction for Additional Revenue and Marketing

Very few authors think of short fiction as a viable option to reach more readers and expand their audience. In this Fiction Marketing Academy presentation, Mark Lefebvre takes us behind the scenes of his own work, where short fiction is one of the pillars upon which his author business runs day by day.

Day 5

Melissa Storm


How to Finally Understand Facebook Ads and Use Them Effectively To Sell More Books

Facebook Ads are not as effective as they were back in 2016. Ever heard authors say that? In this Fiction Marketing Academy presentation, bestseller Melissa Storm will help us finally understand how to make Facebook Ads successful for us in 2020 and beyond. 

Felicia Beasley


Amazon Ads: How to Start, Mistakes to Avoid and a Few Ninja Tips Along the Way

Amazon Ads are a great way to boost your book's visibility, gain new readers and of course, make more sales. But the platform is all but easy to master. In this Fiction Marketing Academy masterclass session, Amazon Ads expert Felicia Beasley goes through her absolute best tips on how to get started with Amazon Ads, the mistakes first-timers need to avoid, scaling and some exclusive 'ninja tips' no-one talks about!

Carlyn Robertson


BookBub and the Power of its Promotional Tools for Authors

If you're a self-published author, you've undoubtedly heard of BookBub and how getting featured in one of their emails is an absolute game-changer. But BookBub is so much more than their 'Featured Deals' emails. In this Fiction Marketing Academy presentation, Carlyn Robertson from the BookBub team itself walks us through all the promotional tools BookBub offers to authors, and how using them in your marketing can explode the reach of your book. 

Pip Reid


Pinterest for Authors: How To Drive Endless Organic Traffic to your Books

Can social media sell books? Common opinion would say 'no, not at all'. But bestselling author Pip Reid surely thinks otherwise. In this Fiction Marketing Academy masterclass session, Pip goes behind the scenes of how she is using Pinterest to get thousands of visitors per month to her site, grow her following and sell more books!

Stuart Grant


How to become an Instagram Ninja - Instagram for Authors

Simple yet super effective: in this Fiction Marketing Academy presentation, Instagram 'ninja' gives us the core principles you need to abide by if you want to build an audience on Instagram. Small changes that yield big results: once again, 'social media doesn't sell books' proves to be an inaccurate statement! 

Cecelia Mecca


ChatBots for Authors: How to Maximise Fan Engagement and Keep Readers Coming Back for More

In this Fiction Marketing Academy masterclass session, Cecelia Mecca dives deep into Facebook Chatbots and how they can be used as an excellent marketing tool. Cecelia offers her best tips on how to get started, how to create engaging content readers will love and ultimately, how to best use the platform in your book marketing

Alessandra Torre


Tips and Tricks on How to Utilize the World’s Largest Community of Readers

In this Fiction Marketing Academy presentation, Alessandra Torre is on a mission to change the flawed opinion many authors have about Goodreads. The platform is so much more powerful than is usually believed, and Alessandra shares the very same Goodreads action-plan she uses when launching a new book, step by step.

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